January 10, 2019

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Howard Schultz, CEO of Starbucks on Customer Experience and why it matters

January 10, 2019 by CX REFRESH No Comments

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Customer experience is the biggest differentiator and the factor for a business to sustain and flourish. In fact it has become the new BATTLE FIELD. Customer experience is alone driving the driving growth. Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.

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